Company names are hidden under NDA — industries, challenges and numbers are real. Happy to share details on a call.
Challenge. An apparel store was spending more on ads than it earned from new customers: ROMI below 1, growth driven by discounts.
Solution. Rebuilt positioning and segments, relaunched campaigns from unit economics, built repeat sales via email and remarketing.
Result. ROMI ×2.8, repeat order share grew from 18% to 34%, ad budget cut by a quarter.
Challenge. Supervisors listened to 2% of calls, complaints surfaced through reviews, nobody counted rejection reasons.
Solution. Implemented AI analytics: 100% call transcription, automatic script scoring, rejection reason classification, daily alerts on conflict calls.
Result. Call-to-order conversion +19%, average order value +11% from upsells, QA time −40%. About the service →
Challenge. The product was growing, but CAC was eating the margin: leads were expensive and off-target, sales wasted time on unqualified requests.
Solution. Narrowed the ICP, repackaged offers per segment, shifted budget from cold reach to intent channels, introduced lead scoring.
Result. CAC −34%, lead-to-payment conversion ×1.7, sales cycle shortened by 3 weeks.
Challenge. A distributor was entering retail under its own brand — no awareness, no marketing team, no channel understanding.
Solution. Launch strategy: assortment matrix, pricing, e-commerce and performance channel launch, hiring and training an in-house marketer.
Result. Operational break-even in 6 months, 4,200 orders in year one, an in-house team of 3.