Marsel TsepodayMarketing notes without fluff
Practice from real projects: strategy, advertising, unit economics and AI call analytics.
The 98% blind spot: why sampled call reviews don't work
How a supervisor listening to 20 calls a day misses systemic causes of lost orders — and what changes when every conversation is scored automatically.
Read article →Marketing strategy in 6 steps: a working template instead of 80 slides
The minimum set of decisions without which advertising is a lottery: segments, offer, channels, economics.
Read →ROMI below 1: three causes visible in a one-day audit
A breakdown of typical e-commerce campaign mistakes: attribution, brand traffic cannibalization, discounts.
Read →Speech analytics pilot: how to know in 2 weeks whether rollout will pay off
A pilot methodology for 500–1,000 calls: which metrics to track and what counts as success.
Read →Unit economics for owners: five numbers to know by heart
CAC, LTV, margin, ad-spend share and repeat purchases — how to count without an analyst and without fooling yourself.
Read →A sales script agents actually use
Why scripts "don't stick" and how call data helps rewrite them around real objections.
Read →Entering a new market: a checklist before the first dollar spent
Demand, competitors, cost of entry and break-even point — what to check before launching ads.
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